Every once in a while you need to redesign your food packaging. Maybe the trends have changed, and consumers are in hunt of an edgy design or a different box style. Or perhaps the traditional packaging simply isn’t cost-effective any longer. Likewise, maybe you just want to take advantage of more environmentally friendly options. In either of the reasons stated above, you should keep some expert advice in mind. Most of the people now prefer to use custom boxes with logo especially in USA because printed logo is considered most important in industry of printing and packaging.
How You Decide What to Keep
As with any packaging remodeling, updating your food containers involves careful consideration of what elements to keep and what to get rid of. This process can be incredibly challenging, since you need to be familiar with industry trends and what your customers want. That is why working with professionals can assist; they will already know these things. To figure this out, you need to look at the packaging as a whole with a critical eye without being biased.
Combining the Old with the New
One of the most important aspects of redesigning your food packaging is combining the remaining elements of your existing packaging with new ones. This is easiest with an expert eye and typically goes easier with help from some simple yet eye-catching alterations. Things like changing the photography or the color palette can make a big impression. Sometimes, you might even be able to keep everything on the package and just rearrange the items.
Make Form and Function Your Priority
As you redesign your food packaging, make form and function top primacies. Although the design is certainly crucial, your product will not sell if the packaging doesn’t work. The box must ensure the food within gets to the customer’s pantry or fridge in the same form and condition as it was when it left your warehouse. Food packaging should be functional as well as protective, meaning it must be easy to open. In the case of larger packages, functionality includes being resalable to keep items fresh. When discussing function, keep in mind that one of the big trends in the food industry is accessibility and portability. If your product is ready to pack for a lunch or snack at work or school, it is more likely to fly off the shelves than something a consumer would have to repackage at home to bring with them.
Ensure the Display of the Benefits
Likewise, the packaging must clearly exhibit the benefits of your product over the others. If your bag of vegetables is pre-washed, for example, customers might choose it over the competition for convenience, especially if that information is clearly displayed. It is a key to remember that you only have a fraction of a second to grab your customers’ attention. At the same time, keep things simple so you don’t overwhelm consumers with information. You want to get your main points across without overburdening them.
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